There are a number of brands that when you say their names you know exactly what their logo looks like. When you hear the word “McDonalds” you most likely think of the golden arches. They have created a memorable brand for their business. One that has outlasted any trends that pop up throughout the years. So not only do you want to create a brand for your business, you want to make it stand the test of time. Here are some tips to guide you in the right direction.
Ignore the Trends
Creating a unique brand has very little to do with current trends. Consumers are looking for something that will stand the test of time. A trend is simply something that is cool for a very short period of time. Over time, trends become annoying and in many cases, forgotten. When you are looking for a way to brand yourself or your business, you need to think outside of the box and be creative. Anyone can create a brand, but if you can create a memorable one, then that is truly special.
Originality is Key
Defining a brand identity that is truly unique means that you cannot spend your time focusing on what everybody else is doing. If you are trying to be like someone else then you will not stand out from the competition. Get down to your core values and beliefs. What do you want to accomplish as a business? What do you want to bring to consumers that nobody else is bringing? What makes you truly unique? These are questions you must ask yourself before you try to create a brand identity for you and your business. Take carpetsymphony.com as an example. This oriental rug store have created a brand that is unique, direct and that speak to their market.
Defining Your Brand
If you have no definition for your brand then you have no brand. Who is your target audience? Who do you hope to appeal to? You must be able to convey your passions to a much wider audience. Whether you sell sporting goods or provide accounting services, you need to make sure you are fully aware of who you are trying to appeal to. This also helps consumers to better understand the services you offer.
Simple is Best
It is important when you are creating a brand identity for your business not to be too descriptive or overly complicated. If consumers do not understand your brand or what you offer they will soon find someone else that they do understand. Remain simple when you are creating a logo for your business. Consumers are looking for something they can remember, not something fancy. Remember the McDonald’s logo?
Is that complicated? Of course not. This is why we remember it. Remaining simple and true to yourself is the key to what creates your brand.
No matter what business you are in, it is important to have a well-defined brand that consumers understand and can relate to. In most cases, simplicity is the best way to relate to consumers. It is not necessary to over-complicate things.